How to Add Your Clinic's Booking Link to Google Maps
In short: Patients can book from Google Maps once you add the link to your Synora online booking page (Basic or Pro plan) to your Google Business Profile. Turn the page on in Synora and copy its link, then in your Google profile choose Bookings, then Add link, paste the link and save. Bookings go straight into the clinic's calendar.
How do I add the booking link to Google Maps?
- Make sure your Google Business Profile is verified. Google asks you to verify a business before you can edit its information.
- In Synora, open Online booking, then Page settings. Enter a page ID in lowercase English letters, numbers and hyphens, for example
smile-clinic, tick Page enabled, add at least one service, and save. - Open the Public booking page link that appears after you save, and copy the full address from the browser's address bar. The address ends with
/ar/book/(or/en/book/for the English version) followed by the page ID. - Open your Google Business Profile: in Google Search choose Bookings, or in Google Maps choose Edit profile and then Bookings.
- Choose Add link, paste the full link, and choose Save. If you have more than one booking link, you can pick one of them under Set preferred link.
What do you need before you start?
| Item | Details |
|---|---|
| Synora plan | Basic or Pro |
| Who can change the page settings | The organization admin; everyone else can only view them |
| On Google | A verified Business Profile |
| Link format | Synora’s address, followed by /ar/book/ (or /en/book/) and the page ID |
How do I set up the booking page in Synora?
Each branch has its own booking page, under Online booking → Page settings. Before you publish the link, check these settings:
- Page ID: lowercase English letters, numbers and hyphens, not starting or ending with a hyphen. It must not already be used by another clinic, so choose something short that is easy to read from a poster.
- Page enabled: the page starts switched off. If you switch it off later, it still opens but does not accept bookings.
- Services: up to 50 services, each with an Arabic name, an English name and a duration in minutes. The price is optional and can be hidden, and you can choose which dentists take each service.
- Booking times: the minimum notice before an appointment, in hours (2 hours by default); the maximum number of days ahead, from 1 to 365 (60 by default); and the time-slot step, in minutes (30 by default).
- Choosing the dentist: let the patient choose the dentist, or have the clinic assign one.
- Introduction and cancellation policy: in Arabic and English, shown to the patient on the booking page.
Before you put the link on Google, open the page yourself from the Public booking page link and look at it the way a patient will see it.
Is there a deposit?
The deposit is optional. To use it, the clinic needs its own payment gateway (Paymob) connected from the Integrations screen, and then sets the deposit amount. The slot stays held for the patient until they pay, 15 minutes by default; if they don’t pay, the slot becomes available again.
What are Google’s rules for a booking link?
Google’s policy on business links says the link must:
- Let the customer actually complete the action: a booking link leads to a page where they can book.
- Lead to a page dedicated to your business and, if you have more than one branch, to that branch’s own page.
- Open without errors (a “200 OK” status) and be accessible to automated crawlers without restrictions.
- Not be a social media page, a messaging link, an app store link or a shortened link.
Google also allows only one link per domain. Synora’s booking page is public and needs no sign-in, and each branch has its own link, so add the link in full, exactly as it is, without shortening it.
Where else can I use the same link?
The same link works anywhere patients look for the clinic: your Instagram bio, your WhatsApp Business profile, replies to people who ask about appointments, and a poster at reception. Pick one version, Arabic (/ar/) or English (/en/), and use it everywhere.
Where do the bookings go?
- Straight into the calendar: the booking enters the calendar as an appointment and, if there is no deposit, is confirmed at once.
- The Requests tab: every booking with the name, contact details, service, requested time and status.
- The Analytics tab: total requests, the conversion rate (requests that became a real appointment), the average time between booking and appointment, and how many patients cancelled on their own.
To help patients remember their appointments, see WhatsApp reminders.
What isn’t available yet?
- Synora does not yet tell whether a booking came from Google Maps or from Instagram: all bookings from the page count as the same source.
- Google itself says performance data is not available for custom links that you add by hand.
- Synora is not connected to direct booking on Google through a booking provider (Reserve with Google). The method here is a link you add yourself.
